Rachel Mawhirter, owner of Marketing Maven Consulting in Great Bend, will share some insight into the ever-changing topic of small business marketing. Many entrepreneurs and business managers think of marketing as a way to drive sales – and it is. But more than that, marketing encompasses every point of contact your customers have with your brand. Mawhirter will provide ideas on how to determine an appropriate acquisition cost for new customers as well as how to build brand loyalty and repeat business with clients you already have. In a busy, digital world – what is your company doing to stand out? Participants are encouraged to come with questions and real life marketing challenges for the Q&A session that will follow the presentation.